Cortal Consors announces the creation of a subsidiary Cortal Consors Select, a network of exclusive, non-salaried financial investment advisors (CIFs) that can be consulted at home. This network, dedicated to loyalty as prospecting, completes a commercial device consists of a direct contact by phone and Internet and a set of 12 outlets baptized “Heritage Village”.
Organized as franchisseurs , the CIF will have the support of the course mark but also customer contacts, assistance for prospecting, a dedicated marketing, a hot line etc.
Furthermore, the CIF has a full range of financial investments, selected from all market players and complementary to that of Cortal, especially in real estate and tax optimization products.
” These mobile bankers offer a personalized and highly flexible, adapted to modern lifestyles of customers, while relying on the historical distribution channels of our society ” – explains Benedict Gommard, CEO of Cortal Consors France. .
the objective is to have in France, by 2013 a network of 500 CIF throughout France. The German subsidiary successfully launched a similar network in 2004 which already has 160 members and manages 1 billion euros of capital.
Over 300 000 subscribers (about 385,000) intend to renew their loyalty card …
One year after the launch of the Grand Voyageur Club card, the subsidiary in charge of customer loyalty programs SNCF, reveals the results A satisfaction study. It reveals very satisfied subscribers. At the head of the most successful services: Grands Voyageurs lounges that welcome 700,000 visitors annually.
That said, for more than 2/3 of Grands Voyageurs obtaining “free award tickets” by the cumulative S’Miles points is the main reason for their membership even if for more than half, the travel services remain Strongly perceived as driving elements of the program.
Moreover since the beginning of the month, the Widget TGV & Moi offers useful information streams divided into 4 sections: the schedules and bookings, traffic, their space “fidelity” and links dedicated to travel.
Unilever France turned to Sogec and Unica to optimize multi-channel CRM program ” To be honest ” in France.
The two companies are complementary: Sogec hosts the consumer databases of Unilever France, which contain millions of contacts. This information is cleaned and then segmented. They can then be used by Unica’s campaign management solution.
In addition, Affinium Campaign ™ is a fully automated solution for managing communications and marketing campaigns that can create, test, optimize, deploy and analyze personalized communications.
Finally, eMessage ™ module can make email campaigns, SMS and personalized mailing, ideal for multi-channel approach Unilever.
” We use Unica software daily and appreciate the efficiency of the integration of solutions in our French customer database, which is hosted by Sogec. We managed to improve the management of our marketing campaigns said Juliette Chapront, database management director at Unilever France. We can now respond to requests in a very short timeframe and develop well targeted marketing campaigns and offers. ”
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