Unilever France turned to Sogec and Unica to optimize multi-channel CRM program ” To be honest ” in France.
The two companies are complementary: Sogec hosts the consumer databases of Unilever France, which contain millions of contacts. This information is cleaned and then segmented. They can then be used by Unica’s campaign management solution.
In addition, Affinium Campaign ™ is a fully automated solution for managing communications and marketing campaigns that can create, test, optimize, deploy and analyze personalized communications.
Finally, eMessage ™ module can make email campaigns, SMS and personalized mailing, ideal for multi-channel approach Unilever.
” We use Unica software daily and appreciate the efficiency of the integration of solutions in our French customer database, which is hosted by Sogec. We managed to improve the management of our marketing campaigns said Juliette Chapront, database management director at Unilever France. We can now respond to requests in a very short timeframe and develop well targeted marketing campaigns and offers. ”
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